Owner-led WordPress & analytics studio · Houston + remote

I’ve done a bit of everything. That’s why I know what actually works.

I started in engineering, but I wanted to understand the systems that actually drive the world: money and people. I pivoted to economics and psychology, then spent a decade in medical sales, O&G, and logistics—testing those theories in the real world.

In 2025 I gave that obsession a home: McCullough Digital, a one-person studio for owners who want their website to behave like a measurable system, not just a pretty brochure.

  • Launch lean, then iterate with real data
  • Measurement before marketing (GA4 + GTM + GBP wired correctly)
  • One person from scope to launch—no handoffs

See Case Study Zero (OnMark)

Fred McCullough, founder of McCullough Digital, seated on steps in neon streetlight
The Journey

How I Got Here

Four frames that tell the story — from honor society labs to the real-world trenches.

The Foundation

Honors & Hustle

Honor society student in Engineering, Econ, and Psych. Started my first service business at 19. Learned early that academic excellence means nothing without execution.

The Lab

High-Stakes Sales

Medical sales, O&G procurement, and logistics. This was my lab. I learned how to move people and product in high-pressure, complex environments.

The Proof

Case Study Zero

Applied those systems to OnMark LLC. We didn’t just ‘make a website’—we built a predictable revenue engine. The hypothesis was confirmed.

Today

McCullough Digital

I build websites for owners who want predictable, complex systems made simple. Measurement first. Marketing second. Results always.

See Case Study Zero → Get Pricing & Timeline
Working With Me
01 Scope 02 Build 03 Launch

Three Phases, Zero Surprises

Every project follows the same battle-tested flow: understand your goals quickly, build with measurement baked in, then launch and iterate based on real data—not hunches.

Zero
Case Study Zero became the playbook
10+
Years pattern recognition
01

Scope

Async form + clear goals. Within 48 hours you get a real estimate—no endless discovery calls.

02

Build

WordPress + GA4/GTM/GBP wired correctly. Weekly updates. Typically 4-6 weeks to launch.

03

Launch

Go live, verify every tracking event, then iterate based on what the data actually says.

50k
Community built from zero

Async-First

Clear forms and progress updates. Calls only when they actually help. Most businesses love skipping the meeting marathon.

Clarity > Cleverness

Plain language. Transparent scope. You always know what’s being built and why. No agency jargon.

Small by Design

One point of contact from start to finish. I bring in specialists when needed, but you’re working with me—not getting handed off to a junior or lost in an agency pipeline.

1 Point of Contact
Location & Life

Where I Work

Primary: Greater Houston — Conroe, The Woodlands, Spring, Magnolia, Montgomery

Also serving: Remote U.S. clients who value async communication.

4-6 week launches once content is ready. Month-to-month ongoing work. No discovery call marathons.

Beyond the Desk

Cat person (x4) Electronic music Home cook Systems nerd

Family: Christen (my biggest supporter), Mäel, and four cats who definitely run the studio — Booger, Squibs, Mochi & Carrot.

Ready to work together?

Most projects start with a quick estimate form—no calls required unless you want one. I’ll reply within 24 hours with a personalized scope and timeline.

Get Pricing & Timeline See case studies