The Journal

neon edge

Stories, tutorials, and process notes from the McCullough Digital studio. Crafted for speed, contrast, and that crisp midnight glow.

Featured image: neon paw print with trust icons
  • Sep 24, 2025
  • Fred McCullough
  • 6 min read
  • Strategy

The Purr-suasion Playbook

Every persuasive brand behaves like a well-socialized cat. It doesn’t demand attention; it swirls around your ankles, slow-blinking its way into your trust. The…

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